Sexual Violence Prevention campaign

This behaviour change campaign was run by the Student Communications team at the University of Leeds. Its aim was to break some myths about about what sexual violence is. The messaging highlighted common behaviours which were acts of sexual violence to try and make students think about what they/their friends were doing.

Through extensive research using student focus groups, I created the visual campaign based in real world experience for our students. We were bold and opted for a photographic route, to show that these behaviours do happen on campus. These locations were recognisable to student population, while being careful to maintain amenity of the subjects.

The campaign launched in February 2024. In its first week of launch, disclosures to Harrassemnet and Misconduct team rose by XX%. The campaign has had a profound effect across campus, with students instantly recognise the campaign across a variety of different comms.

The campaign won ‘Best Student Collaboration Content’ at the 2024 HE Content Marketing Awards.