Sexual Violence Prevention campaign

This behaviour change campaign was developed by the Student Communications team at the University of Leeds, with the aim of challenging misconceptions around what constitutes sexual violence. The messaging focused on highlighting everyday behaviours that qualify as acts of sexual violence, encouraging students to reflect on their own actions and those of their peers.

Based on extensive research, including student focus groups, I led the development of the visual identity for the campaign. Grounded in real student experiences, we took a bold approach by using photography to reflect the reality that these behaviours occur on campus. We selected recognisable university locations to create a sense of relevance and immediacy, while ensuring the anonymity and dignity of all subjects were preserved.

Since the campaigns launch in February 2024, sexual violence has consistently been the top-disclosed behaviour to the Harassment and Misconduct team, with a 29% increase in disclosures compared to the previous year. The campaign is widely recognised across campus, with more than 40% of disclosures citing the campaign as the main reason for disclosing.

The campaign was awarded ‘Best Student Collaboration Content’ at the 2024 HE Content Marketing Awards. It has also been nominated for ‘Best Student or Alumni Engagement Initiative’ at the HEIST Awards 2025.